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Hiring
a Real Estate Agent
Most Americans agree that when it comes to buying or
selling a home, a transaction of this magnitude requires
the guidance of a professional. In fact, nearly four
out of five homebuyers and sellers enlist the help of
a real estate agent and/or broker (The 2000 NATIONAL
ASSOCIATION OF REALTORS Profile of Homebuyers and Sellers).
Contrary to popular belief, not every real estate agent
is a "REALTOR¨. "REALTORS¨ are real
estate professionals who are members of the NATIONAL
ASSOCIATION OF REALTORS and subscribe to its strict
Code of Ethics. All PURE agents are "REALTORS".
Whether you're buying or selling a home, you'll want
to choose a professional who meets your professional
needs and has a personal style that agrees with your
own. Here are some tips for finding a real estate agent.
Call a Prudential Utah Real Estate office and ask to
speak with an agent. Here are some questions that are
appropriate to ask when deciding to work with an agent.
- Do you work full time or part time?
- How long have you been selling homes in this area?
- Are you familiar with the areas I'm considering?
- What type of homes do you usually handle?
- What percentage of your business comes from referrals
and repeat clients?
- How many sales have you closed?
- How many homes did you sell last year?
- What percentage of your listings sold during the
listing period?
- Did they sell close to the asking price?
- On average, how many days do homes stay on the market?
- Will you guide us as we prepare the house to be
shown?
- Will we receive a copy of the marketing plan?
- How will you advertise our home? In what publications
and when will ads run?
- Will you employ an Internet marketing program?
- When do you plan to hold open houses? How will you
advertise an open house?
- Do you plan to do anything else to get the word
out?
- How often can we expect to be updated, even if there's
nothing to report?
Aim to select someone who is knowledgeable and with
whom you feel comfortable. It almost ensures a productive
and mutually rewarding relationship.
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